{"id":35908,"date":"2023-12-08T09:21:44","date_gmt":"2023-12-08T08:21:44","guid":{"rendered":"https:\/\/greencitysolutions.de\/?p=35908"},"modified":"2023-12-08T09:23:25","modified_gmt":"2023-12-08T08:23:25","slug":"looking-back-at-bock-auf-morgen","status":"publish","type":"post","link":"https:\/\/greencitysolutions.de\/en\/looking-back-at-bock-auf-morgen\/","title":{"rendered":"Looking back at &#8220;Bock auf Morgen&#8221;"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><p style=\"text-align: center;\"><strong>That was the BAM! Festival 2023<\/strong><\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-around fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Last week marked the inaugural edition of <em><strong><a href=\"https:\/\/www.bock.am\/bock-auf-morgen-festival\" target=\"_blank\" rel=\"noopener\">&#8220;BAM! Bock auf Morgen&#8221;<\/a><\/strong><\/em> \u2013 the marketing festival putting sustainability in the spotlight, held at the <em><strong><a href=\"https:\/\/www.radialsystem.de\/en\/\" target=\"_blank\" rel=\"noopener\">Radialsystem<\/a> <\/strong><\/em>in Berlin.<\/p>\n<p>Under the theme &#8220;Breaking Good,&#8221; organizers aimed to inject a breath of fresh air into corporate marketing strategies. It was the perfect opportunity for <a href=\"https:\/\/climad.net\/\" target=\"_blank\" rel=\"noopener\"><em><strong>climAD<\/strong><\/em><\/a> and <em><strong><a href=\"https:\/\/greencitysolutions.de\/en\/green-meets-screen\/\" target=\"_blank\" rel=\"noopener\">CityBreeze<\/a><\/strong><\/em> to create a literal breeze on-site. Our team member, Lasse Rother, was present, organizing and summarizing his personal <em><strong><a href=\"https:\/\/www.linkedin.com\/posts\/lasse-rother_bam-festival-2023-meine-gr%C3%B6%C3%9Ften-learnings-activity-7137757553953783809-K7nO?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">impressions and learnings<\/a><\/strong><\/em> for you on LinkedIn.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-slider-sc\"><div class=\"fusion-flexslider-loading flexslider fusion-aligncenter flexslider-hover-type-none\" data-slideshow_autoplay=\"1\" data-slideshow_smooth_height=\"0\" data-slideshow_speed=\"7000\" style=\"max-width:100%;height:100%;\"><ul class=\"slides\"><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"wp-image-35876\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-200x150.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-400x300.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-600x450.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-800x600.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556-1200x900.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_153556.jpg 1758w\" sizes=\"1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"wp-image-35878\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-200x150.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-400x300.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-600x450.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-800x600.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333-1200x900.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_174333.jpg 1702w\" sizes=\"1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"wp-image-35882\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-200x150.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-400x300.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-600x450.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-800x600.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_135956-1200x900.jpg 1200w\" sizes=\"1200px\" \/><\/span><\/li><li class=\"image\"><span class=\"fusion-image-hover-element hover-type-none\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"wp-image-35919\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-200x150.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-400x300.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-600x450.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-800x600.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231130_084603-1200x900.jpg 1200w\" sizes=\"1200px\" \/><\/span><\/li><\/ul><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>&#8220;It was heartening to witness how many marketers are already embracing green thinking and action\u2014not only in their communication but also in their own marketing supply chains,&#8221; remarked Lasse Rother afterward. Being &#8220;green in your core business&#8221; holds tremendous relevance in advertising, confirming a survey where this aspect emerged as the second most frequent response regarding agencies and their transformative potential.<\/p>\n<p>This affirmation is not only evident in the numerous inspiring and engaging conversations at the festival itself but also in past campaigns. Truly sustainable advertising solutions are in demand and will play an increasingly significant role in the future.<\/p>\n<p>The CityBreeze at the BAM! Festival sparked interest in more ways than one\u2014both for the large screen on the front and the moss filter on the back. &#8220;Both aspects caught the attendees&#8217; attention in a positive way and led to many engaging conversations,&#8221; added Lasse.<\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:500px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/company\/bambockaufmorgen\/\" target=\"_blank\" aria-label=\"k-IMG_20231129_095043\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043-768x1024.jpg\" alt class=\"img-responsive wp-image-35881\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043-200x267.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043-400x533.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043-600x800.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043-800x1067.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/k-IMG_20231129_095043.jpg 948w\" sizes=\"768px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>Because we merge our clean air concepts with Digital-Out-Of-Home, we&#8217;ve created the first truly sustainable advertising network called <em><strong><a href=\"https:\/\/climad.net\/\" target=\"_blank\" rel=\"noopener\">climAD<\/a><\/strong><\/em>. With every 10-second ad aired, over 4,000 liters of fresh air are generated. This adds a valuable benefit to advertising, capturing the attention of viewers and making the advertising medium stand out. It&#8217;s a breath of fresh air not just for marketing!<\/p>\n<p>Or as we like to call it: <strong>Clean air. Clean deal.<\/strong> Learn more <a href=\"https:\/\/climad.net\/\" target=\"_blank\" rel=\"noopener\"><em><strong>HERE<\/strong><\/em><\/a> or kickstart your next sustainable campaign right away.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:500px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/company\/bambockaufmorgen\/\" target=\"_blank\" aria-label=\"BAM_Danke\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke-1024x577.jpeg\" alt class=\"img-responsive wp-image-35918\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke-200x113.jpeg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke-400x225.jpeg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke-600x338.jpeg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke-800x451.jpeg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/BAM_Danke.jpeg 1170w\" sizes=\"1024px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>We extend our gratitude to the team behind <em><strong><a href=\"https:\/\/www.linkedin.com\/company\/bambockaufmorgen\/\" target=\"_blank\" rel=\"noopener\">BAM! Bock auf Morgen<\/a><\/strong><\/em> for the truly refreshing collaboration, and we look forward to what lies ahead!<\/p>\n<p>With this initial step taken, as beautifully expressed by the BAM! Festival, &#8220;You guys are incredibly strong,&#8221; and that truly sparks excitement for what&#8217;s to come &#8220;BEYOND tomorrow&#8221;! (<em><strong><a href=\"https:\/\/www.linkedin.com\/posts\/bambockaufmorgen_marketing-marketingforfuture-activity-7136321000505237504-ibXZ?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/strong><\/em>)<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-hover-accent-color:var(--awb-color8);--awb-circle-hover-accent-color:var(--awb-color8);--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Published on 8. December 2023<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#1e5546;--button_accent_hover_color:#cde6cd;--button_border_hover_color:#cde6cd;--button_gradient_top_color:rgba(84,84,84,0);--button_gradient_bottom_color:rgba(84,84,84,0);--button_gradient_top_color_hover:rgba(216,216,216,0);--button_gradient_bottom_color_hover:rgba(216,216,216,0);--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/greencitysolutions.de\/en\/latest-news\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">&lt;&lt; BACK TO OVERVIEW<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":35922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,70],"tags":[],"class_list":["post-35908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Looking back at &quot;Bock auf Morgen&quot; - Green City Solutions<\/title>\n<meta name=\"description\" content=\"The organizers had set themselves the goal of bringing a breath of fresh air into the marketing of companies. 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