{"id":36229,"date":"2023-12-19T08:22:38","date_gmt":"2023-12-19T07:22:38","guid":{"rendered":"https:\/\/greencitysolutions.de\/?p=36229"},"modified":"2023-12-19T08:24:39","modified_gmt":"2023-12-19T07:24:39","slug":"ads-and-the-city-how-advertising-positively-influences-public-space","status":"publish","type":"post","link":"https:\/\/greencitysolutions.de\/en\/ads-and-the-city-how-advertising-positively-influences-public-space\/","title":{"rendered":"&#8220;Ads and the City: How Advertising Positively Influences Public Space&#8221;"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><p style=\"text-align: center;\"><strong><span class=\"xv78j7m\" spellcheck=\"false\">&#8220;DOOH<\/span>\u00a0can also be green&#8221;<\/strong><\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-around fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Promising Perspectives, as we see it: Because DOOH can also be green, as demonstrated by issue <em><strong><a href=\"https:\/\/t3n.de\/ausgabe\/t3n-74-urban-xperience-wie-nutzerfreundlich-sind-unsere-stadte\/\" target=\"_blank\" rel=\"noopener\">No. 74 of t3n Magazine<\/a><\/strong><\/em>. Under the cover theme &#8216;Urban Xperience: How user-friendly are our cities?,&#8217; the author team of the magazine for digital business also delves into &#8216;Ads and the City: How Advertising Positively Influences Public Space.&#8217; In this context, one does not have to look far for &#8216;environmentally friendly implementations&#8217;; the &#8216;ideas are there.&#8217;<\/p>\n<p>For instance, at a &#8216;busy intersection in Bestensee, Brandenburg,&#8217; a &#8216;digital billboard with moss filter&#8217; contributes to better air quality. We have a hunch about which one that might be&#8230;<\/p>\n<p>Find out how the municipality of <em><strong><a href=\"https:\/\/www.bestensee.de\/index.php?id=897\" target=\"_blank\" rel=\"noopener\">Bestensee<\/a><\/strong><\/em> is &#8217;embracing moss&#8217; <em><strong><a href=\"https:\/\/greencitysolutions.de\/en\/the-municipality-of-bestensee-embraces-the-power-of-moss\/\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/strong><\/em>:<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-5px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1.jpg\" width=\"1440\" height=\"1440\" alt=\"\" title=\"t3n_1\" aria-label=\"t3n_1\" class=\"img-responsive wp-image-36300\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1-200x200.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1-400x400.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1-600x600.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1-800x800.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1-1200x1200.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_1.jpg 1440w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 772px) 638px, (min-width: 640px) 772px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2.jpg\" width=\"1440\" height=\"1440\" alt=\"\" title=\"t3n_2\" aria-label=\"t3n_2\" class=\"img-responsive wp-image-36302\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2-200x200.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2-400x400.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2-600x600.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2-800x800.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2-1200x1200.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2023\/12\/t3n_2.jpg 1440w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 772px) 638px, (min-width: 640px) 772px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;\"><p>Credits: GCS, <a href=\"https:\/\/t3n.de\/ausgabe\/t3n-74-urban-xperience-wie-nutzerfreundlich-sind-unsere-stadte\/\" target=\"_blank\" rel=\"noopener\"><em><strong>t3n Ausgabe Nr. 74<\/strong><\/em><\/a><span class=\"TextRun SCXW244471460 BCX2\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW244471460 BCX2\" data-ccp-parastyle=\"heading 3\"><br \/>\n<\/span><\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<p>Learn more about Issue No. 74 <em><strong><a href=\"https:\/\/t3n.de\/ausgabe\/t3n-74-urban-xperience-wie-nutzerfreundlich-sind-unsere-stadte\/\" target=\"_blank\" rel=\"noopener\">online<\/a><\/strong><\/em>, in the print edition, or <em><strong><a href=\"https:\/\/t3n.de\/magazin\/media\/pageflip\/74\/html5.html#\/4\" target=\"_blank\" rel=\"noopener\">go ahead and flip through the pages<\/a><\/strong><\/em>.<\/p>\n<p><em><strong><a href=\"https:\/\/t3n.de\/ausgabe\/t3n-74-urban-xperience-wie-nutzerfreundlich-sind-unsere-stadte\/\" target=\"_blank\" rel=\"noopener\">t3n<\/a><\/strong><\/em> is THE &#8216;Magazine for the Digital Economy,&#8217; &#8216;the media brand for Digital Pioneers and the digital industry&#8217; (<em><strong><a href=\"https:\/\/t3n.de\/ueber-t3n\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/strong><\/em>). It has evolved from a &#8216;nerd project&#8217; into one of Germany&#8217;s most beloved digital magazines: The t3n brand has now established itself as essential reading for many tech enthusiasts\u2014both the magazine and the online presence, as affirmed by <em><strong><a href=\"https:\/\/www.horizont.net\/tech\/nachrichten\/50-Ausgaben-t3n-Wie-aus-dem-Nerd-Projekt-ein-beliebtes-Digitalmagazin-wurde-162969\" target=\"_blank\" rel=\"noopener\">HORIZONT<\/a><\/strong><\/em>.<\/p>\n<p>The mission is clear: they &#8216;assist Digital Pioneers in shaping the future positively.&#8217; Because &#8216;the future is digital,&#8217; in contrast to any skepticism, they &#8216;positively accompany technological developments.&#8217; For the t3n editorial team, this means &#8216;spreading knowledge &amp; future optimism,&#8217; sharing knowledge and optimism for a better tomorrow, as they &#8216;not only believe in it but live it today&#8217; (<em><strong><a href=\"https:\/\/t3n.de\/ueber-t3n\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/strong><\/em>).<\/p>\n<p>&#8220;With technology towards a positive future!&#8221;<\/p>\n<\/div>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-hover-accent-color:var(--awb-color8);--awb-circle-hover-accent-color:var(--awb-color8);--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Published on 19. December 2023<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#1e5546;--button_accent_hover_color:#cde6cd;--button_border_hover_color:#cde6cd;--button_gradient_top_color:rgba(84,84,84,0);--button_gradient_bottom_color:rgba(84,84,84,0);--button_gradient_top_color_hover:rgba(216,216,216,0);--button_gradient_bottom_color_hover:rgba(216,216,216,0);--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/greencitysolutions.de\/en\/latest-news\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">&lt;&lt; ZUR\u00dcCK ZUR \u00dcBERSICHT<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":36307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-36229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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