{"id":40947,"date":"2025-04-11T11:35:50","date_gmt":"2025-04-11T10:35:50","guid":{"rendered":"https:\/\/greencitysolutions.de\/?p=40947"},"modified":"2025-08-07T14:29:02","modified_gmt":"2025-08-07T13:29:02","slug":"when-education-and-advertising-are-famoss","status":"publish","type":"post","link":"https:\/\/greencitysolutions.de\/en\/when-education-and-advertising-are-famoss\/","title":{"rendered":"When Education and Advertising are faMOSS"},"content":{"rendered":"

The German Adult Education Network Embraces Sustainable Outdoor Advertising with climAD<\/strong><\/p><\/h3><\/div>

<\/div><\/div><\/div><\/div><\/div>

The German Adult Education Network (Deutsche Erwachsenen-Bildungswerk, DEB<\/em><\/strong><\/a>), a leading educational institution specializing in training, further education, and professional development in the healthcare and social sectors, seized the opportunity to launch a two-week test campaign on our green advertising network, climAD<\/em><\/strong><\/a>. The campaign features a spot displayed on the CityBreeze at the Classic Center in Weimar, carrying the slogan: \u201cOur training programs are simply faMOSS.\u201d<\/strong><\/p>\n<\/div>

<\/div>
\"\"<\/a><\/div><\/div>
\"\"<\/a><\/div><\/div>
<\/div><\/div><\/div>

Photos: GCS<\/p>\n<\/div>

<\/div>
Sustainable Education Meets Sustainable Advertising<\/strong><\/h5>\n

With the slogan \u201cWe Shape Success\u201d<\/strong><\/em><\/a>, DEB emphasizes its commitment to guiding learners on their path to professional achievement. The term \u201cfaMOSS\u201d<\/strong> not only highlights the quality of DEB<\/em><\/strong><\/a>\u2019s educational offerings but also references the sustainable and eco-friendly advertising format enabled by CityBreeze<\/em><\/strong><\/a> and climAD<\/em><\/strong><\/a>. This approach underscores DEB\u2019s dedication to innovative and future-oriented educational solutions<\/a>. Each 10-second spot contributes to purifying and cooling over 4,000 liters of breathable air.<\/strong> At the same time, the natural bio-filters raise awareness among passersby and shoppers about environmental issues.<\/p>\n

The CityBreeze: Advertising Meets Clean Air<\/strong><\/h5>\n

The CityBreeze is an innovative combination of a digital advertising display and a natural moss filter. While the front side showcases digital content, the back side, featuring living moss, actively cleans and cools the surrounding air. This symbiosis of technology and nature creates attractive fresh air zones<\/strong> <\/em><\/a>in urban spaces, as seen here at the Classic Center Weimar<\/em><\/strong><\/a>.<\/p>\n<\/div>

<\/div>