{"id":41513,"date":"2025-06-05T14:08:42","date_gmt":"2025-06-05T13:08:42","guid":{"rendered":"https:\/\/greencitysolutions.de\/?p=41513"},"modified":"2025-06-12T18:42:04","modified_gmt":"2025-06-12T17:42:04","slug":"dooh-at-the-pos","status":"publish","type":"post","link":"https:\/\/greencitysolutions.de\/en\/dooh-at-the-pos\/","title":{"rendered":"DOOH at the POS"},"content":{"rendered":"

How Digital Out-of-Home Advertising and Green Innovations Are Revolutionizing the Shopping Experience<\/strong><\/p><\/h3><\/div>

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\u201cRetail media is on everyone\u2019s lips. It has existed for ages with OOH media: with posters on the approach to and directly in front of the POS\u2014as the last visual impulse before the purchase, with DOOH screens at the entrance and inside the store. The current FAW trend analysis shows just how important these calls to action are in the real world.\u201dProf. Dr. Kai-Marcus Th\u00e4sler<\/a><\/em><\/strong>, Managing Director of the German Out-of-Home Advertising Association (Fachverband Aussenwerbung e.V., FAW<\/a><\/em><\/strong>)<\/p>\n<\/blockquote>\n

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Digital Out-of-Home Advertising at the POS: More Than Just an Eye-Catcher<\/strong><\/h5>\n

The latest FAW<\/a><\/em> \u201cTrend Analysis: Media at the POS 2025\u201d<\/em> <\/a><\/strong>impressively demonstrates: Out-of-Home (OOH) media, and especially Digital Out-of-Home (DOOH) at the point of sale, significantly boost brand recall<\/strong> and directly influence purchasing decisions<\/strong> at the very place where they happen. The \u201cattention paid to digital screens while shopping is increasing significantly”.<\/a><\/p>\n

Especially in shopping center environments, DOOH screens have become an indispensable part of modern retail media strategies. They enable brands to place their messages in a targeted and highly visible way \u2014 right where consumers are making their final purchase decision<\/strong>s. The POS is \u201cpredestined to inform consumers about promotions through advertising and to strengthen brand loyalty”<\/a>.<\/p>\n<\/div>

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Source: FAW \u201eTrend Analysis: Media at the POS 2025\u201c<\/a><\/p>\n<\/div>

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According to the FAW Press Release<\/a><\/em><\/strong><\/p>\n