{"id":42636,"date":"2025-10-22T11:28:37","date_gmt":"2025-10-22T10:28:37","guid":{"rendered":"https:\/\/greencitysolutions.de\/?p=42636"},"modified":"2025-10-22T11:28:38","modified_gmt":"2025-10-22T10:28:38","slug":"citybreeze-premiere-in-erfurt","status":"publish","type":"post","link":"https:\/\/greencitysolutions.de\/en\/citybreeze-premiere-in-erfurt\/","title":{"rendered":"CityBreeze premiere in Erfurt"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><p style=\"text-align: center;\"><strong>Melchendorfer Markt meets moss<\/strong><\/p><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-around fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:66.666666666667%;--awb-order-small:0;--awb-spacing-right-small:2.88%;--awb-spacing-left-small:2.88%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Last week, the first digital screen was installed at <a href=\"https:\/\/www.melchendorfer-markt.de\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Melchendorfer Markt<\/em><\/strong><\/a> \u2014 and it\u2019s green. Thanks to Green City Solutions\u2019 innovation, smart greening meets digital communication in the CityBreeze. The goal of this combination of urban greening, integrated air-quality technology, and a digital information display: <strong>sustainably improve the quality of stay<\/strong>, <strong>establish the center\u2019s first digital medium<\/strong> and<strong> add more greenery in high-traffic areas<\/strong>.<\/p>\n<ul>\n<li>More <strong>quality of stay<\/strong>: <a href=\"https:\/\/mygcs.sharepoint.com\/sites\/GCSMarketing\/Freigegebene%20Dokumente\/GCS%20Marketing%20Materialien\/01_User%20communicaton\/Blog%20und%20Newsletter\/2025\/_Erfurt%20CB%20Melchendorfer%20Markt\/greencitysolutions.de\/wie-schafft-man-effizient-kuehle-raeume-wenn-es-immer-waermer-wird\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Natural cooling<\/em><\/strong><\/a>, fine dust capture, and the calming effect of greenery invite shoppers and visitors to linger longer.<\/li>\n<li>First <strong>digital screen<\/strong> in the Center environment: The integrated display technology and <a href=\"https:\/\/climad.net\/\" target=\"_blank\" rel=\"noopener\"><strong><em>climAD<\/em><\/strong><\/a> \u2014 the first green DOOH network \u2014 open up new opportunities for center marketing and announcements, shop operators, community information, and local campaigns.<\/li>\n<li><strong>Additional greening<\/strong>: CityBreeze brings <a href=\"https:\/\/greencitysolutions.de\/en\/why-moss-must-go-into-the-city\/\" target=\"_blank\" rel=\"noopener\"><strong><em>living green into urban spaces<\/em><\/strong><\/a> \u2013 visible and impactful.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\"><img decoding=\"async\" width=\"1024\" height=\"683\" title=\"k-GCS_CB Erfurt Melchendorfer Markt 2_2025\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-1024x683.jpg\" alt class=\"img-responsive wp-image-42641\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-200x133.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-400x267.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-600x400.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-800x533.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025-1200x800.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-2_2025.jpg 1500w\" sizes=\"1200px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;--awb-font-size:10px;--awb-text-transform:none;\"><p style=\"text-align: center;\">Photo: GCS<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><strong>Jens Fritsche, Centermanager of Melchendorfer Markt, <\/strong>on the installation of the first environmentally active digital totem:<\/p>\n<blockquote>\n<p><em> \u201eAs the center manager of Melchendorfer Markt, it\u2019s important to me to offer our tenants and visitors a pleasant, contemporary place to stay. We continuously develop our center as a vibrant neighborhood hub \u2014 aiming to further increase customer satisfaction as well as visit frequency and, in turn, store sales. <\/em><\/p>\n<p><em>With CityBreeze, we\u2019re opting for a solution that delivers immediate and lasting impact. It improves the microclimate, adds more greenery to our center, stands out with appealing light effects and, with the first digital screen in the center, creates new opportunities for service and information.\u201c <\/em><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-5px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-2 fusion-columns-total-2 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025.jpg\" width=\"768\" height=\"1024\" alt=\"\" title=\"GCS_CB Erfurt Melchendorfer Markt 1_2025\" aria-label=\"GCS_CB Erfurt Melchendorfer Markt 1_2025\" class=\"img-responsive wp-image-42639\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025-200x267.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025-400x533.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025-600x800.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/GCS_CB-Erfurt-Melchendorfer-Markt-1_2025.jpg 768w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 772px) 638px, (min-width: 640px) 772px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-2 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025.jpg\" width=\"681\" height=\"908\" alt=\"\" title=\"k-GCS_CB Erfurt Melchendorfer Markt 4_2025\" aria-label=\"k-GCS_CB Erfurt Melchendorfer Markt 4_2025\" class=\"img-responsive wp-image-42647\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025-200x267.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025-400x533.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025-600x800.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-4_2025.jpg 681w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 772px) 638px, (min-width: 640px) 772px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-font-size:10px;--awb-text-transform:none;\"><p style=\"text-align: center;\">Photos: GCS<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><h5><strong>Why moss and CityBreeze are a fit for Melchendorfer Markt<\/strong><\/h5>\n<p>More value with moss: <a href=\"https:\/\/www.melchendorfer-markt.de\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Melchendorfer Markt<\/em><\/strong><\/a> is a key local supply and community center in Erfurt\u2019s southeast. With its mix of retail, services, and gastronomy, it\u2019s a daily destination for residents and visitors from the surrounding neighborhoods. The new green digital screen not only enhances the look and feel of the center environment \u2014 it adds functionality: information, promotions, and services can be played out right where footfall is highest. <strong>This strengthens the center\u2019s visibility while improving the microclimate and overall quality of stay. <\/strong>For more information on the location, visit: <a href=\"https:\/\/www.melchendorfer-markt.de\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Melchendorfer Markt<\/em><\/strong><\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><h5><strong>Why moss and CityBreeze are a fit for Erfurt<\/strong><\/h5>\n<p>As the state capital, Erfurt is taking a leading role in climate adaptation: with its own <a href=\"https:\/\/www.erfurt.de\/ef\/de\/service\/aktuelles\/pm\/2020\/135841.html\" target=\"_blank\" rel=\"noopener\"><strong><em>heat action plan<\/em><\/strong><\/a> \u2013 a frontrunner in Thuringia \u2013 the city combines structural and green measures, provides a heat portal with cool places and drinking fountains, and specifically addresses vulnerable groups (see, for example: <a href=\"https:\/\/ad.zentrum-klimaanpassung.de\/best-practice\/hitzeaktionsplan-erfurt\" target=\"_blank\" rel=\"noopener\"><strong><em>Zentrum Klimaanpassung \u2013 Heat Action Plan Erfurt<\/em><\/strong><\/a>.<\/p>\n<p>This is all the more urgent given Erfurt\u2019s basin-like topography, which amplifies summer heat in dense urban areas and makes visible, effective public-space solutions essential (<a href=\"https:\/\/www.erfurt.de\/ef\/de\/leben\/oekoumwelt\/stadtklima\/merkmale\/index.html\"><strong><em>&#8220;Talkessel- bzw. Beckenlage&#8221;<\/em><\/strong><\/a>). <a href=\"https:\/\/www.fr.de\/wirtschaft\/erfurt-begegnet-der-hitze-91676561.html\" target=\"_blank\" rel=\"noopener\"><strong><em>\u201eErfurt confronts the heat\u201c<\/em><\/strong><\/a>, wrote the <a href=\"https:\/\/www.fr.de\/wirtschaft\/erfurt-begegnet-der-hitze-91676561.html\" target=\"_blank\" rel=\"noopener\"><strong><em>Frankfurter Rundschau<\/em><\/strong><\/a> back in 2022.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-liftup-border-radius:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-2 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><img decoding=\"async\" width=\"1024\" height=\"683\" title=\"k-GCS_CB Erfurt Melchendorfer Markt 3_2025\" src=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-1024x683.jpg\" alt class=\"img-responsive wp-image-42643\" srcset=\"https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-200x133.jpg 200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-400x267.jpg 400w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-600x400.jpg 600w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-800x533.jpg 800w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025-1200x800.jpg 1200w, https:\/\/greencitysolutions.de\/wp-content\/uploads\/2025\/10\/k-GCS_CB-Erfurt-Melchendorfer-Markt-3_2025.jpg 1500w\" sizes=\"1200px\" \/><\/span><\/div><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;--awb-font-size:10px;--awb-text-transform:none;\"><p style=\"text-align: center;\">Photo: GCS<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><h5><strong>Lasting impact in urban spaces<\/strong><\/h5>\n<p><a href=\"https:\/\/mygcs.sharepoint.com\/sites\/GCSMarketing\/Freigegebene%20Dokumente\/GCS%20Marketing%20Materialien\/01_User%20communicaton\/Blog%20und%20Newsletter\/2025\/_Erfurt%20CB%20Melchendorfer%20Markt\/greencitysolutions.de\/produkte\/citybreeze\/\" target=\"_blank\" rel=\"noopener\"><strong><em>CityBreeze<\/em><\/strong><\/a> stands for measurable ecological impact and high-quality communication in public spaces. The planted modules help clean the surrounding air, contribute to cooling through evaporation, and create a green, restorative atmosphere. At the same time, the integrated display enables versatile communication \u2014 from center news to local partners and municipal notices.<\/p>\n<p><strong>Typical effects associated with CityBreeze projects:<\/strong><\/p>\n<ul>\n<li>Increased dwell time and visitor satisfaction<\/li>\n<li>Visible greening without complex construction<\/li>\n<li>Efficient communication via a premium digital surface<\/li>\n<li>Stronger location appeal and brand perception for centers and districts<\/li>\n<\/ul>\n<p>Want to make your shopping destination more modern, greener, and future-ready? CityBreeze combines moss, microclimate, and messaging. <a href=\"mailto:sales@mygcs.de\" target=\"_blank\" rel=\"noopener\"><strong><em>Get in touch<\/em><\/strong><\/a> \u2013 we\u2019ll advise you and plan the ideal solution for your site.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-small button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:sales@mygcs.de\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">I want to learn more!<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" style=\"--awb-hover-accent-color:var(--awb-color8);--awb-circle-hover-accent-color:var(--awb-color8);--awb-item-margin-bottom:40px;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-none\" data-animationOffset=\"top-into-view\"><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Published on 22. 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