climAD and 11 brands make a statement for sustainable out-of-home advertising<\/strong><\/p><\/h3><\/div> 11 brands. 1 shared message. 77 million contacts: For Earth Overshoot Day 2026, climAD and eleven sustainability-focused brands brought their messages to green CityBreeze screens. This is how digital out-of-home advertising, moss filters and a fresh-air concept come together.<\/p>\n<\/div> Earth Overshoot Day was around three weeks ago, but its message remains as relevant as ever: On 30 July, humanity had, in purely mathematical terms, used up the natural resources that our planet can regenerate within one year. Since then, we have been living on ecological credit.<\/p>\n This is precisely where the joint climAD campaign came in. From 22 July to 2 August, eleven brands raised awareness of more responsible resource consumption in 30 shopping centres across Germany. The participating brands were DJH, every\u00ae, GLS Bank, Oatly, ORTOVOX, refurbed, Schwarzwald Tourismus, StrollMe, Swapfiets, VAUDE and Voelkel.<\/strong><\/p>\n With a total reach of around 77 million contacts<\/strong>, the message was placed where people go about their daily lives. Further coverage of the campaign was published by IDOOH<\/em><\/strong><\/a>, invidis<\/em><\/strong><\/a> and Campaign<\/em><\/strong> Germany<\/em><\/strong><\/a>.<\/p>\n<\/div>11 brands, one message: Making sustainability visible<\/strong><\/h4>\n