“Every Dream Begins With You”

This year’s World Children’s Day was a month ago, yet its core message remains just as relevant today: Children need support, prospects, and room to dream. Through our DOOH network climAD, we proudly supported the Campaign “Jeder Traum beginnt mit Dir” (“Every Dream Begins With You”) by the non-profit organization Aktion Kindertraum, bringing these inspiring wishes straight into public spaces.

Small and Big Dreams with a Lasting Impact

A specialized sports wheelchair that opens the door to the national team. Targeted therapy that makes walking independently possible. An assistance dog that reliably watches over someone through the night: The stories of Jan, Connor, and Mathea demonstrate just how much a fulfilled wish can achieve. As Aktion Kindertraum reminds us: “No matter how small, big, or perhaps a little crazy a dream might be, we should never stop dreaming. 💙”

The three represent the faces of the nationwide out-of-home campaign launched across Germany for World Children’s Day. They stand as ambassadors for children and young people whose lives are shaped by illness, disability, or other challenging circumstances – and for the new opportunities that arise when people offer their support.

Ute Friese, founder of Aktion Kindertraum, described this profound impact to invidis:
“This allows us to show what fulfilling such a wish can achieve in a young person’s life: opening up new experiences and perspectives, and sometimes giving them the courage to believe in their own abilities once more.”

Photo: climAD

DOOH for a Good Cause

Together with Ströer, planus media, and the It Works Group, climAD supported the initiative by providing pro bono media space across our digital out-of-home screens. These installations feature our CityBreeze units, which pair large-format digital displays with a revitalizing living moss wall.

Managing Director of Aktion Kindertraum, Michaela Nocke, shared her impressions on LinkedIn: “Walking through Hanover and suddenly seeing our wish-kids on digital billboards: a surreal, wonderful feeling! I am truly delighted that, thanks to our partners planus media, Ströer SE & Co. KGaA and climAD, we were given this fantastic opportunity, allowing us to support even more children and young people facing challenging situations. A huge thank you! ✨“

The campaign aims to connect with families navigating similar challenges, making the opportunity of having a wish fulfilled visible and accessible across Germany. At the same time, it raises public awareness and invites people to support the vital work of Aktion Kindertraum.

“A big thank you to Ströer SE & Co. KGaA, Green City Solutions GmbH (climAD), planus media and It Works Group for their support, as well as to BERND, cocodibu GmbH and I!DE Werbeagentur GmbH for the great collaboration“, highlighted Aktion Kindertraum on LinkedIn.

Sustainable Outdoor Advertising Meets Social Responsibility

With climAD, we connect digital reach with tangible ecological added value for the urban environment. Our CityBreeze units combine digital displays with active bio-filters made of living moss that remove particulate matter from the air and provide natural evaporative cooling. The result is bio-digital media infrastructure that communicates meaningful messages while measurably enhancing urban air quality and dwell-time comfort.

Children especially need healthy, liveable surroundings. Learn more about why clean air is essential for young generations and how our fresh air concepts are deployed across schools and daycare centers in our article “The Air That Children Breathe”.

Photo: Aktion Kindertraum

World Children’s Day has passed, but giving visibility to children and their futures remains an ongoing responsibility. Because gesund aufwachsen braucht saubere Luft. We are honored that climAD helped bring these powerful stories to light.