Sustainability and Innovation Go Hand in Hand
A fresh breeze is blowing through the heart of Berlin-Schöneweide – literally! In January, one of our innovative moss filters with an integrated screen, known as CityBreeze, was installed right in front of Zentrum Schöneweide. This intelligent fusion of biology and technology not only noticeably improves air quality but also enhances the shopping experience and information offerings with a fresh, modern touch.
Photos: GCS
A Place to Stay: Sustainability Meets Urban Shopping Culture
Zentrum Schöneweide offers more than just shopping: It is “Your All-in-One Center in the Heart of Schöneweide”. Combining tradition with modernity, it creates a vibrant shopping atmosphere that is “Totally central, totally convenient, totally practical!”. In line with its vision of integrating shopping, leisure, and sustainability, the center is committed to an attractive and eco-friendly design of its retail spaces. This is where CityBreeze fits in perfectly: its dynamic and sustainable design blends seamlessly into the urban architecture, enhancing the shopping experience while encouraging visitors to linger in an improved, more enjoyable environment. While the moss filters pollutants from the air, it simultaneously provides a natural cooling effect through water evaporation — offering clear benefits for the environment and the well-being of shoppers, passersby, and visitors alike. They not only enjoy a diverse range of shops and dining options but also witness firsthand how sustainable technology enhances everyday life. This is what Zentrum Schöneweide stands for: “Making life and shopping easier”.
Photos: GCS
Green Meets Screen: “News from the Center”
Thanks to climAD , visitors can now receive the latest updates from the center not only online or through traditional information channels but also digitally and fresh on-site.
This is made possible by Germany’s first green DOOH advertising network: while one side of the CityBreeze stele supplies fresh air with its moss-covered surface, the other side delivers sharp, high-resolution advertising content via a large LED screen. Now, you can launch your next sustainable DOOH campaign and reach your audience right where they shop!
“The highly frequented center offers the perfect platform to present products and messages to a broad customer base”. Zentrum Schöneweide is known “for its high foot traffic and the positive shopping experience it provides”.
With its 75-inch display, the moss-advertising steles guarantee maximum visibility for content, delivering not just advertising but also credible and environmentally friendly green messaging in the truest sense. While your 10-second spot plays, the moss filters over 4,000 liters of fine dust-polluted air. Additionally, the natural cooling effect can lower the surrounding temperature by up to 4°C on hot days, creating a fresh and inviting atmosphere. This refreshing green touch makes your brand not just visible but authentically sustainable.
Photo: GCS