“Germany’s New Real Estate Fair”

On June 5th and 6th, this year’s “Real Estate Arena” took place at the Hanover Exhibition Grounds in Hall 4.

Germany’s new and “different” real estate fair aims to “turn future challenges into opportunities” and to be “Bold. Controversial. Close.” These concepts also align with our moss-based fresh air solutions, which we developed to create better and more livable cities for tomorrow.

The new Real Estate Arena 2024 provided the opportunity to meet our Sales and Customer Success Manager, Patrick Schülke, on-site. He not only offered insights into our multifunctional moss filters but also explained how they can help mitigate challenges like urban heat islands and contribute to sustainable rainwater management and improved air quality.

Photos: GCS

“For the first time in decades, the real estate industry is facing existential challenges: impending recession, disrupted supply chains, uncertain funding landscape, and labor shortages.” Therefore, experts from the real estate industry discussed innovations, opportunities, alliances, and solutions at the Real Estate Arena.

This sentiment was echoed by our team member Patrick Schülke: “This year’s Real Estate Arena was also a thoroughly successful event: the positive energy and drive were palpable, it was inspiring and refreshing.” Particularly motivating was “meeting the first climAD customers among the exhibitors and discussing the – literally – fresh wind in the industry and their (external) communication.”

Media data and further information on the first truly green advertising network can be found HERE.

(This positive atmosphere is also evident in the following clip. :-) )

Clip: Real Estate Arena

Many thanks to the entire team, exhibitors, and visitors. We are already looking forward to next year and “Germany’s different real estate fair.” And to continuing to be “Bold. Controversial. Close.”