How can brands increase their visibility while at the same time making a tangible contribution to sustainability and health?
With VielfaltMenü, climAD and Green City Solutions, all of these elements come together: healthy nutrition, regional responsibility and sustainable advertising impact in public spaces.
Tasting the Future, Breathing the Future
VielfaltMenü is “one of the leading providers of high-quality and varied catering solutions for kindergartens, schools and social institutionsd”, with 30 locations, 1,100 employees and several million meals served per year. The company lives up to its promise of “Food that creates future” and focuses on: organic ingredients from regional producers, plant-based alternatives and low‑meat cuisine to protect the environment and strengthen the local economy.
Photos: GCS
Sustainability in Tandem: When Brand Messaging and Environmental Protection Merge
On the path towards a more sustainable future, there are many different routes – yet they can still be taken hand in hand. This is how VielfaltMenü describes its own approach: “Complemented by innovative ideas, we stand for quality, diversity and a responsible use of resources.” Because:
“For us, sustainability means living responsibility – every day, in everything we do.”
Markus Grube, Managing Director, VielfaltMenü
At the same time, the company stands for “flexible solutions that can easily be combined” and “solutions that have a lasting impact, work reliably and stay one step ahead”. Innovative, sustainable ideas? Flexible, reliable solutions? An increasingly PLANT‑based diet?
This is exactly where the paths of VielfaltMenü, climAD and Green City Solutions intersect:
- VielfaltMenü ensures healthy, future-proof nutrition.
- Green City Solutions improves air quality and the microclimate with innovative moss-based air filters and coolers.
- climAD connects both through digital out-of-home campaigns that are not only visible, but tangibly effective.
Photos: GCS
315,072,000 Litres of Air: When Numbers Speak for Themselves
At Lausitz Park Cottbus and Kolosseum Spreewald in Lübbenau, VielfaltMenü is currently running a campaign on the CityBreeze units – delivered via Germany’s first green DOOH advertising network, climAD.
What makes CityBreeze so special:
On the rear side of the large-format digital screens, active moss modules are installed that filter and simultaneously cool the surrounding air. The result: digital brand communication at the front – and cleaner, cooler air at the back.
VielfaltMenü summed it up perfectly on LinkedIn: ,“No moss, no magic? Exactly.
Because moss reduces over 80% of fine dust.
And while visitors are shopping and relaxing, moss cultures filter pollutants from the air and create a fresh indoor climate.
In figures: During our campaign, 315,072,000 litres of air are filtered through the climAD screens.”
Sustainability is particularly credible when it is measurable. Over the course of the current VielfaltMenü campaign, a total of 315,072,000 litres of air will be filtered and cooled..
This means: less fine dust, noticeably fresher air in the immediate surroundings, and an advertising campaign that delivers real added value – for people, the environment and the brand.
For VielfaltMenü, this is “visibility with impact” that seamlessly aligns with its sustainability strategy. Or, as the company itself says: “This concept is convincing and fits perfectly with our #sustainability strategy.”
Photo: GCS
Flavour that Shapes the Future – and Values that Connect
We are truly delighted about our collaboration with VielfaltMenü! This partnership stands for stronger commitment and sustainability in everyday life, for healthier living environments and for brand communication that is both visible and effective. Together, we demonstrate that sustainable nutrition, regional responsibility and innovative, sustainable advertising impact not only fit together – they actually reinforce each other.
Would you like to connect your brand with real environmental impact as well?