Why Plant-Based Innovations Deserve Their Own Place

„Words change the way we see things – and sometimes it’s time to rethink them.“ The current campaign by LIKE captures this perfectly. With this initiative, they want to show „that plant-based products don’t belong in old pigeonholes or need to be compared to meat, but rather deserve their very own place.“ Or, to put it simply:: Call it LIKE you like it!

Room for Innovation

This campaign truly matches our own “taste” – in every sense of the word!
Plant-based products deserve their own place – both on the plate and in urban spaces. The CityBreeze is more than just a piece of urban furniture or an advertising medium: it combines nature, technology, and sustainable outdoor advertising, setting new standards in the process.

Together with the green advertising network climAD, we are bringing this vision to cities: We demonstrate how green technologies and sustainable advertising can go hand in hand – advertising with added value.

It’s only logical that LIKE’s message is now being presented with climAD „digitally, strikingly, and sustainably”, with the campaign spot „running nationwide on large-format screens in highly frequented malls – exactly where people are out and about, shopping, and discovering new things.” This is precisely where our bio-digital outdoor advertising spaces are located, making it clear that natural innovations have a permanent place in the urban spaces and shopping destinations of tomorrow.

Visibility Where It Matters

Thank you to LIKE for the inspiring collaboration and the trust. Especially in times of change, strong partnerships and shared visions are crucial. Or,as LIKE puts it:

„A huge thank you to everyone who made this campaign possible – especially in times that put many things to the test, it is all the more valuable to have such strong partners at your side who believe in the same vision.“

With climAD and Green City Solutions, we are creating space for new ideas – for natural products and green technologies that don’t fit into old categories, but instead shape the future.

Would you like to learn more about sustainable advertising and the green advertising network climAD? Find out now how we can make your brand and green innovations visible together – for a more livable city!