Melchendorfer Markt meets moss
Last week, the first digital screen was installed at Melchendorfer Markt — and it’s green. Thanks to Green City Solutions’ innovation, smart greening meets digital communication in the CityBreeze. The goal of this combination of urban greening, integrated air-quality technology, and a digital information display: sustainably improve the quality of stay, establish the center’s first digital medium and add more greenery in high-traffic areas.
- More quality of stay: Natural cooling, fine dust capture, and the calming effect of greenery invite shoppers and visitors to linger longer.
- First digital screen in the Center environment: The integrated display technology and climAD — the first green DOOH network — open up new opportunities for center marketing and announcements, shop operators, community information, and local campaigns.
- Additional greening: CityBreeze brings living green into urban spaces – visible and impactful.
Photo: GCS
Jens Fritsche, Centermanager of Melchendorfer Markt, on the installation of the first environmentally active digital totem:
„As the center manager of Melchendorfer Markt, it’s important to me to offer our tenants and visitors a pleasant, contemporary place to stay. We continuously develop our center as a vibrant neighborhood hub — aiming to further increase customer satisfaction as well as visit frequency and, in turn, store sales.
With CityBreeze, we’re opting for a solution that delivers immediate and lasting impact. It improves the microclimate, adds more greenery to our center, stands out with appealing light effects and, with the first digital screen in the center, creates new opportunities for service and information.“
Photos: GCS
Why moss and CityBreeze are a fit for Melchendorfer Markt
More value with moss: Melchendorfer Markt is a key local supply and community center in Erfurt’s southeast. With its mix of retail, services, and gastronomy, it’s a daily destination for residents and visitors from the surrounding neighborhoods. The new green digital screen not only enhances the look and feel of the center environment — it adds functionality: information, promotions, and services can be played out right where footfall is highest. This strengthens the center’s visibility while improving the microclimate and overall quality of stay. For more information on the location, visit: Melchendorfer Markt.
Why moss and CityBreeze are a fit for Erfurt
As the state capital, Erfurt is taking a leading role in climate adaptation: with its own heat action plan – a frontrunner in Thuringia – the city combines structural and green measures, provides a heat portal with cool places and drinking fountains, and specifically addresses vulnerable groups (see, for example: Zentrum Klimaanpassung – Heat Action Plan Erfurt.
This is all the more urgent given Erfurt’s basin-like topography, which amplifies summer heat in dense urban areas and makes visible, effective public-space solutions essential (“Talkessel- bzw. Beckenlage”). „Erfurt confronts the heat“, wrote the Frankfurter Rundschau back in 2022.
Photo: GCS
Lasting impact in urban spaces
CityBreeze stands for measurable ecological impact and high-quality communication in public spaces. The planted modules help clean the surrounding air, contribute to cooling through evaporation, and create a green, restorative atmosphere. At the same time, the integrated display enables versatile communication — from center news to local partners and municipal notices.
Typical effects associated with CityBreeze projects:
- Increased dwell time and visitor satisfaction
- Visible greening without complex construction
- Efficient communication via a premium digital surface
- Stronger location appeal and brand perception for centers and districts
Want to make your shopping destination more modern, greener, and future-ready? CityBreeze combines moss, microclimate, and messaging. Get in touch – we’ll advise you and plan the ideal solution for your site.