“This could be your ad!”

(Maybe not here exactly, but definitely at the CityBreezes!)
As Planus Media wrote, “Digital Out-of-Home is seen”: In one week by 81 percent (!) of the population aged 14 and over, which corresponds to 1.1 billion gross contacts. The IDOOH Institute for Digital Out of Home Media recently published this “reach study valid for the entire DOoH industry” and thus confirmed: “Germany has a new reach medium”.
“How is this possible?”, asked the Planus Media GmbH.
The answer: Digital media are at the central points of everyday’s life. They accompany us on the way to work, during shopping & travelling, in our free time”.
It turns out, that
  • especially the young and mobile target groups are DOoH-affine: The digital screens reach up to 97 percent (!) of 20 to 29-year-olds living in Germany in seven days.

  • there are even better values for individual cities and regions, so the highest DOoH ranges exist in Hamburg, Berlin and Munich.

Therefore, Nadja Abou-El-Ela, Managing Director of IDOOH, classifies the results: DOoH “is a real digital mass medium”.

You can find out more about the study at Planus Media.

You need more information regarding the CityBreeze? We will be happy to advise you and find out whether free installation is possible at your desired location.

Would you like to see your campaign or ad on one of our CityBreezes and become part of the first truly sustainable DOoH network?

Then feel free to contact our expert for DOoH advertising, Achim Hofmann, at  a.hofmann@mygcs.de, for more information!