Orange goes Green

Photos: GRR Group

Sustainability is of central importance at GRR Real Estate Management GmbH, an expert in local retail properties. This means acting in compliance with ESG (environmental, social and governance) standards at all levels.

GRR is a proud signatory of the UN-supported investor initiative ‘UN PRI’ for ESG-conscious action and investing as well as a member of the industry initiative “ESG Circle of Real Estate” (ECORE). Responsible and long-term management of environmental and climate issues are among the most important sustainability goals. For GRR Group‘s properties, this means considering this goal throughout their entire life cycle and value chain and leading sustainability as a quality characteristic. Read more (German) informationen HERE.

Dr. Astrid Keller, ESG- and Research Manager at GRR:

“As GRR Real Estate Management GmbH, we are always searching for new and innovative ideas in the ESG field. This led us to discover the CityBreeze from Green City Solutions. Through this – ‘relatively simple to install’ – measure, we can make an important contribution to air quality at our properties in a small space, by filtering pollutants from the air (E) and improving the quality of stay (S).”

So why not also in Lutherstadt Eisleben, Martin Luther’s hometown?

There, the shopping center desires a “beautiful 3E – Einkaufs Erlebnis Eisleben” (“a pleasant shopping experience in Eisleben”) … and what could achieve that better than a fresh, cool breeze where it is not expected – combined with interesting information?

This will be provided by two CityBreezes steles: one indoor and one outdoor. On one side of the CityBreeze, there is a green, invigorating moss wall, and on the other, a 75-inch LCD screen. This combines GREEN with SCREEN and provides truly “Impactful Advertising”.