The CityBreeze stood in the entrance area of the Schönhauser Allee Arcaden in Berlin for two weeks as part of a roadshow and has been integrated into the network of the Goldbach Germany mall channel, with over 80 other malls. Ritter Sport was featured with a 6 sec. spot for the new mini paper bag “BUNTE TÜTE”.
[Click here for the case study of Planus Media]
GREEN meets SCREEN
The CityBreeze combines pin sharp messages on a 75″ LCD screen with a vitalizing moss wall that cleans and cools the surrounding air. For sustainable initiatives, this type of climate-friendly and surprising DOOH is ideal. It’s a way to draw attention to climate engagement via a media that renders particles with huge global warming potential harmless.
The two weeks in front of the Schönhauser Allee Arcaden have shown that the visitors welcome the green stele as a successful change: