The German Adult Education Network Embraces Sustainable Outdoor Advertising with climAD
The German Adult Education Network (Deutsche Erwachsenen-Bildungswerk, DEB), a leading educational institution specializing in training, further education, and professional development in the healthcare and social sectors, seized the opportunity to launch a two-week test campaign on our green advertising network, climAD. The campaign features a spot displayed on the CityBreeze at the Classic Center in Weimar, carrying the slogan: “Our training programs are simply faMOSS.”
Photos: GCS
Sustainable Education Meets Sustainable Advertising
With the slogan “We Shape Success”, DEB emphasizes its commitment to guiding learners on their path to professional achievement. The term “faMOSS” not only highlights the quality of DEB’s educational offerings but also references the sustainable and eco-friendly advertising format enabled by CityBreeze and climAD. This approach underscores DEB’s dedication to innovative and future-oriented educational solutions. Each 10-second spot contributes to purifying and cooling over 4,000 liters of breathable air. At the same time, the natural bio-filters raise awareness among passersby and shoppers about environmental issues.
The CityBreeze: Advertising Meets Clean Air
The CityBreeze is an innovative combination of a digital advertising display and a natural moss filter. While the front side showcases digital content, the back side, featuring living moss, actively cleans and cools the surrounding air. This symbiosis of technology and nature creates attractive fresh air zones in urban spaces, as seen here at the Classic Center Weimar.
Advertising in Weimar with the CityBreeze at the Classic Center
Since early November 2023, fresh air and the reach of impactful campaigns have been growing at the shopping center on Ernst-Busse-Straße 33 in the cultural city of Weimar, thanks to the Verifort Capital Group.
The wordplays “faMOOS” and “We Shape Success” reflect the synergy between DEB and Green City Solutions: Together, we focus on practical, future-oriented education and sustainability to create a greener and healthier future.
We thank DEB for their trust and look forward to a successful collaboration that demonstrates how educational institutions and sustainable technology can work hand in hand to make a positive impact on society.
Photos: GCS