What do the only two German representatives – Leipzig and Rostock – have in common?

Do you know the most livable cities in Europe? Do you know what the two German representatives have in common?

As reported by SPIEGEL, the European Commission surveyed “71,153 people from 83 European cities to inquire about their satisfaction with their place of residence.” Between January and April 2023, “at least 839 residents were surveyed in each city.” Measurement included aspects such as infrastructure, healthcare, culture, security, environment, education, and work situation. Satisfaction with the inclusivity of the city was also taken into account.

However, the ranking also yielded unexpected results,

raising questions about where people truly thrive and

find happiness in their living environments.

City of Zürich, Credits: Ricardo Gomez Angel from Unsplash

Ranked at number 1 is Zurich, situated “in the heart of Europe” serving as the “economic, cultural, and social center of Switzerland.” Surprisingly, alongside the Swiss capital and familiar names like “Copenhagen, Stockholm, or Geneva, which often appear in such rankings,” the Romanian city of Cluj-Napoca stood out. As the second-largest city in Romania and the capital of Transylvania, it is recognized as a hotspot in the tech industry with promising job opportunities. (Source)

The German representatives are Leipzig and Rostock. Both cities are considered “particularly livable” and have secured a place in the “Top Ten most livable cities in Europe 2023,” being the only German representatives with 95% and 94% of respondents respectively expressing satisfaction with their lives (Source).

The complete Top Ten of the “REPORT ON THE QUALITY OF LIFE IN EUROPEAN CITIES, 2023” is as follows:

  1. Zurich, Switzerland (97 percent)
  2. Groningen, Netherlands (96 percent)
  3. Copenhagen, Denmark (96 percent)
  4. Leipzig, Germany (95 percent)
  5. Gdansk, Poland (95 percent)
  6. Stockholm, Sweden (95 percent)
  7. Geneva, Switzerland (95 percent)
  8. Rostock, Germany (94 percent)
  9. Braga, Portugal (94 percent)
  10. Cluj-Napoca, Romania (94 percent)

However, “where there is light, there is also shadow”  as the list also revealed “which places in Europe the residents are least satisfied with”: Palermo (Italy), Athens (Greece), Istanbul (Turkey), Tirana (Albania), and Naples (Italy) – “all locations in Southern European countries”. More information can be found in the SPIEGEL article and in the EU report.

It is also noteworthy that “in the Top Ten most livable places in the world in 2023, no German city was represented.”

Leipzig & Rostock, Credits: Andrea Anastasakis & Benjamin from Unsplash

But what do the two only German “most livable cities in Europe” have in common?

Moss. A breath of fresh air. Sustainable advertising. According to climAD, outdoor advertising can be so much more: sustainable, green, and climate-positive.

In Leipzig, since the summer of 2022, it has been all about “A breath of fresh air for your customers: shopping and leisure without oppressive air and headaches”. In the popular and well-visited Leipzig Allee-Center, four digital information pillars have been installed, combining a large outdoor screen with an air filter based on natural moss.

Similarly, in Rostock, specifically at Warnow Park, visitors and shoppers have been enjoying the CityBreeze for over a year, offering “Smart Multiple Benefits” and serving as a location for unique biotechnology that can significantly improve air quality on a daily basis.

CityBreeze in Rostock & Leipzig, Credits: GCS

With climAD, every campaign contributes to bringing vibrant moss into the city and filtering the air. During a 10-second spot, we clean over 4,000 liters of fine particulate matter-polluted air. Additionally, there is a natural cooling effect that lowers the ambient temperature by up to 4 °C on hot days. This pleasantly fresh breeze invites passersby to take a break and gives brands an authentic green touch. Learn more now!